August 22, 2023

Arabian Maize Company’s SAP S/4HANA Private Cloud Journey with TechnoVal

How SAP S/4HANA Private Cloud Implementation Empowered Arabian Maize Company (AMC) to Drive Business Expansion and Performance

Arabian Maize Company's SAP S/4HANA Private Cloud Journey with TechnoVal


In the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) industry, Arabian Maize Company (AMC) embarked on a groundbreaking journey to redefine efficiency and business excellence. Collaborating closely with their strategic partner, TechnoVal, a distinguished SAP Gold Partner, AMC’s implementation of SAP S/4HANA Private Cloud became a testament to the power of technology and expert guidance.

Client Overview:

Arabian Maize Company (AMC) stands as a distinguished player in the FMCG sector in Saudi Arabia. With over 50 dedicated employees and locations spanning Yanbu and Jeddah, AMC’s commitment to quality and innovation is evident in their diverse range of maize and derivatives products. Their annual revenue of 10 million SAR underscores their significant influence in the industry.

Challenge Statement:

AMC’s journey towards SAP S/4HANA Private Cloud was driven by the increasing complexity of their system architecture. The imperative need for standardization and harmonization across systems, data, and processes emerged as a pivotal challenge. In the midst of these intricacies, the COVID-19 pandemic introduced unprecedented disruptions. Complex Production Planning and Quality Management (PP/QM) scenarios, as well as intricate product costing, posed intricate hurdles.

Solution Champion: TechnoVal

In this transformative endeavor, AMC found a dedicated collaborator in TechnoVal, an esteemed SAP Gold Partner. TechnoVal’s team of seasoned consultants, known for their deep expertise, multilingual capabilities, and empathetic understanding of client needs, played a pivotal role in guiding AMC through their SAP S/4HANA Private Cloud journey.

Harnessing Expertise for Implementation Success:

As a trusted SAP Gold Partner, TechnoVal brought to the table an unparalleled understanding of SAP’s capabilities and the intricacies of the FMCG domain. Collaboratively, they devised a meticulous implementation plan that factored in the challenges posed by the COVID-19 pandemic and the unique complexities of AMC’s PP/QM scenarios and product costing intricacies.

TechnoVal’s expertise in SAP S/4HANA Private Cloud proved invaluable for our organization. Their dedicated team’s deep understanding of our needs, combined with their technical proficiency, ensured a seamless implementation within our tight schedule,” Susantha Pethiyagoda, Group ERP Manager, AMC

Holistic Implementation Approach:

TechnoVal’s role extended beyond technology implementation; it was a partnership built on empathy and collaboration. With their multi-lingual consultants, they ensured seamless communication and understanding, eliminating language barriers. This human-centric approach fostered a deeper understanding of AMC’s unique requirements and translated them into tailored technological solutions.

Guiding through Complexity:

Navigating the complexities of SAP S/4HANA Private Cloud requires a delicate balance of technology and understanding. TechnoVal’s consultants guided AMC through this labyrinth, providing expert insights at every step. Their role extended to translating complex technological aspects into actionable insights for AMC’s leadership team.

Empowering Transformation and Growth:

Through TechnoVal’s unwavering commitment and insightful guidance, Arabian Maize Company achieved remarkable outcomes:

  • Accelerated Business Expansion: The implementation paved the way for AMC to scale their products, customer base, and business verticals confidently.
  • Informed Decision-Making: TechnoVal’s collaborative approach empowered AMC’s leaders with intuitive dashboards, enabling data driven decisions.
  • Seamless Financial Sync: The partnership ensured synchronized financials and managerial accounting, elevating financial control.
  • Efficiency Amplification: Tedious manual tasks across accounting, finance, and procurement were streamlined, boosting operational efficiency.

Future-Ready: Paving the Way for AMC’s Success:
With SAP S/4HANA Private Cloud as the foundation, AMC is now poised to harness growth, enhance operational agility, and stay ahead in the competitive FMCG landscape.


Arabian Maize Company’s journey towards SAP S/4HANA Private Cloud is an inspiring story of collaboration, expertise, and transformation. With TechnoVal’s guidance, their journey underscores the significance of a dedicated SAP Partner who not only understands technology but empathizes with unique business needs.

To learn more about Arabian Maize Company’s transformative journey contact TechnoVal at


About Arabian Maize Company

Arabian Maize Company, founded in 2015, has evolved from a visionary concept to become a prominent name in the starch, glucose, and corn derivatives manufacturing industry. With a mission to exceed customer expectations and provide top-quality products, their advanced facility in Yanbu, Saudi Arabia, showcases their unwavering commitment to excellence. As they progress, their dedication aligns seamlessly with Saudi Arabia’s 2030 vision for robust economic growth.